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The Essentials of Trading : From the Basics to Building a Winning Strategy, by John Forman
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Praise for The ESSENTIALS OF TRADING
"This is the book I wish I had when I began a training program for new traders. John's familiarity with trading and traders is evident in this text. His incorporation of exercises and use of examples bring topics to life, maintaining the interest of even the most hyperactive traders."
—Brett N. Steenbarger, PhD, author of The Psychology of Trading
"The Essentials of Trading masterfully teaches the novice how to conceptualize, implement, and manage the important fundamentals that form the building blocks of successful trading. Because the book and its examples have been classroom tested at both the undergraduate and graduate levels, the pace of presentation is ideal for a full or partial classroom exposure to Internet-based trading. The book is highly recommended as a viable academic teaching tool, and equally so for the developing nonstudent practitioner."
—Dr. Gordon H. Dash Jr. Associate Professor of Finance, University of Rhode Island
"As the founder of a women's entrepreneurial networking organization, one of the most essential messages I relay to our members is the importance of understanding and managing their own personal and professional finances. John Forman's book is one that I highly recommend to all our members, because of its clear explanations and teaching style that will allow any novice to develop a solid understanding of the world of finance and investment trading."
—Sherry Thacker, President and Founder, WENS Inc.
"The Essentials of Trading is an excellent introductory book on the subject. It not only provides the critical know-how, it also manages to inspire the reader to take their first tentative steps into the trading arena. A joy to read."
—Paul Gould, Managing Director, trade2win.com Global Trading Community
"While trading has become more challenging, the tools have improved, and John Forman brings an up-to-date, insightful perspective on what is needed for traders of all backgrounds to absorb. With the bar having been raised for all market participants, The Essentials of Trading brings a fresh look, providing successful examples of the implements necessary to build a trading system and have confidence in your own work."
—Joel Marver, Chief Technical Analyst, IFR Division, Thomson Financial
- Sales Rank: #1206026 in Books
- Published on: 2006-04-21
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.12" w x 6.30" l, 1.15 pounds
- Binding: Hardcover
- 320 pages
From the Inside Flap
While trading may seem as easy as "buy low and sell high," the reality is far different. Ever-changing market trends can make for turbulent trading sessions, while lack of concentration can lead to costly mistakes.
With nearly twenty years of trading and investing experience in a wide array of markets, author John Forman knows what it takes to succeed in this arena, and with The Essentials of Trading, he shows you how.
Written for those just beginning their journey through the world of trading, this straightforward and accessible guide provides a base of knowledge and understanding from which you can develop trading methods, systems, and techniques that best suit your personality, situation, and financial objectives. Filled with in-depth insight and practical advice, The Essentials of Trading first takes you through the basics of placing a trade and understanding how markets work, and then progresses to the development of trading plans, the implementation of risk management, and the building of trading systems. Along the way, the use of exercises and examples brings these and other topics to life.
By following the proven principles outlined within these pages, you'll learn how to:
- Analyze the markets
- Execute, manage, and monitor trades
- Design, test, and compare trading systems
- Determine the best trading arena in which to operate
- Take your trading forward, beyond the basics
- And much more
Since there is not enough room here to go into detail on every subject put forward, additional resources for this book—posted on a dedicated Web site (www.andurilonline.com/book)—have been compiled to allow you to research specific topics of interest. This Web site also provides access to the support tools mentioned at various points in the text, as well as to the free companion workbook designed to complement this book.
While you don't need to be a financial genius to make it as a trader, you do need to be disciplined in your approach to the markets. With The Essentials of Trading by your side, you'll discover what it means to be a successful trader and how to put together an effective plan of action for your trading as a whole and on a transaction-by-transaction basis with a system.
From the Back Cover
Praise for The ESSENTIALS OF TRADING
"This is the book I wish I had when I began a training program for new traders. John's familiarity with trading and traders is evident in this text. His incorporation of exercises and use of examples bring topics to life, maintaining the interest of even the most hyperactive traders."
—Brett N. Steenbarger, PhD, author of The Psychology of Trading
"The Essentials of Trading masterfully teaches the novice how to conceptualize, implement, and manage the important fundamentals that form the building blocks of successful trading. Because the book and its examples have been classroom tested at both the undergraduate and graduate levels, the pace of presentation is ideal for a full or partial classroom exposure to Internet-based trading. The book is highly recommended as a viable academic teaching tool, and equally so for the developing nonstudent practitioner."
—Dr. Gordon H. Dash Jr. Associate Professor of Finance, University of Rhode Island
"As the founder of a women's entrepreneurial networking organization, one of the most essential messages I relay to our members is the importance of understanding and managing their own personal and professional finances. John Forman's book is one that I highly recommend to all our members, because of its clear explanations and teaching style that will allow any novice to develop a solid understanding of the world of finance and investment trading."
—Sherry Thacker, President and Founder, WENS Inc.
"The Essentials of Trading is an excellent introductory book on the subject. It not only provides the critical know-how, it also manages to inspire the reader to take their first tentative steps into the trading arena. A joy to read."
—Paul Gould, Managing Director, trade2win.com Global Trading Community
"While trading has become more challenging, the tools have improved, and John Forman brings an up-to-date, insightful perspective on what is needed for traders of all backgrounds to absorb. With the bar having been raised for all market participants, The Essentials of Trading brings a fresh look, providing successful examples of the implements necessary to build a trading system and have confidence in your own work."
—Joel Marver, Chief Technical Analyst, IFR Division, Thomson Financial
About the Author
John Forman is a senior foreign exchange analyst for Thomson Reuters. He has over 20 years trading, investing, and analytic experience across a wide array of markets. His articles on trading methods and analysis techniques have been featured in numerous publications and his commentary has appeared in major global news media outlets. John is a former content editor for the Trade2Win active trader community web site and regularly blogs about trading and the markets. Over the last several years he has been involved in developing and presenting trading educational classes at the university level. A graduate of the Univesity of Maryland (MBA) and the University of Rhode Island (BS), John currently resides near Boston, MA.
Most helpful customer reviews
42 of 44 people found the following review helpful.
Covers the bare bones. There's no meat at all.
By QGBFH
I purchased this book for the purpose of learning more about stock trading. While the author suggests that his text is just as applicable to stocks, his entire focus is on currency (forex) trading. He spends a great deal of the book explaining the software of his favorite forex game platform (which turns out to be irrelevant during the remainder of the text). I can only assume that Oanda subsidized his book. I would not have purchased this book had I known that.
While I am glad to know a bit more about forex trading, some of the "logic" behind doing so is faulty in my opinion. One of the premises behind trading currency is the much smaller set of investment vehicles to analyze as opposed to the thousands of stocks available. The trouble with this premise is that one currency in and of itself takes an entire economy to create its value as opposed to a stock which is a microcosm of one sector of an economy. What you end up trading with forex is not just one economy but TWO! To trade the currencies effectively, one should know what's driving the value of both entire economies. The scope of your fundamental analysis is therefore not more limited, but dynamically multiplied.
However, that being said, this book only covers the most basic concepts of trading, and in very broad generalities. He gives practical "homework" assignments, such as track market reactions to economic releases, keep a journal, write down your goals, define your strategy, stick to your strategy, don't drink and trade.
Where this book falls grossly short, for me, is in the details of his "methods". The subtitle is "From the Basics to Building a Winning Strategy". This should be interpreted as reaching only to the upper resistance area of the Basics. The window left between the Basics and the theoretical Winning Strategy is quite large. There is NO bullish breakout into the Winning Strategy trading area.
He basically says, "go create a strategy", then "test your strategy". Then says, "choose a strategy" without a single word of advice as to how to do that with any reasonable or practical sensibility. There is no discussion of the multitude of components that might make up a strategy other than "there's other books written on the subject". His homework assignment in this one area would leave the book on the shelf for years while you figure it all out yourself.
He provides a few basic testing examples, but emphasizes that they were created for the purpose of walking through a fictitious test and are not intended to provide any usable results. There's no list of things that might be testable, what indicators are available, or what variables to use, what formulas to use or how to apply any of his suggestions to the wide expanse of reality. Speaking of formulas, he throws out a great deal of quantitative results, but doesn't provide the math used to back it up. This is akin to saying, "X=10, please go test for X, and make your choices based on the results." I'm just supposed to grab these formulas out of thin air I suppose?
The few formulas that he does provide are either basic math (sell price minus purchase price equals profit), or include variables that aren't explained at all (i.e. R sub f = risk free rate of return). If you don't know what Risk Free Rate of Return is, don't worry neither do I and I've read the book.
He doesn't point you in any direction whatsoever! There's a big world out there, go invent your tests and your formulas yourself, then test all the possibilities before using real money to trade. While at the same time says that it's unreasonable for a novice to understand more than one trend indicator at a time. I'm sorry, that's just not practical advice. If I can only understand one indicator, at least point me in a somewhat limited direction and explain it to me.
He also does not give any advice as to how to find a broker, just says "find one that suits your goals". What?! Mind telling me how to do that? Never once mentions how to research their credentials, or what scams might await. How are they regulated (or not)? What should you look for as a reasonable spread? Are there hidden fees to consider? What about those bogus interest rate rules some brokers have? And absolutely nothing he suggested actually related to stocks or stock brokers at all as far as I'm concerned.
Many of his charts are illegible, or incomprehensible due to lack of explanation as to what he's charted. There are many grammatical and sentence structure errors which make portions of this text difficult to get through. His overview of the technical indicators is slack at best. He merely suggests that "there are many books that already cover that topic in great detail". In fact he makes similar statements on various topics throughout the book.
The most amazing thing is that he spends the entirety of the book explaining trading via forex. But then the trading system he shares with you in the appendix is for stocks! And not only that, the system presented completely digresses from his proposal to pick one or two trading vehicles and thoroughly back test them to develop the optimum system for that vehicle. It is the ultimate in inconsistency! Due to the number of errors in the book, there's no way I'd trust his "sample system" at the end of the book without confirming it against several other sources.
If you need someone to tell you that you need to do your homework, apply yourself to ongoing research, and plan properly prior to trading then I've just done that. No need to buy the book.
However, if you're looking for practical advice on how to find workable tools, strategy evaluation methods, or any caveats to watch out for which are prevalent in the industry, I suggest that you seek to purchase one of those other books that he alluded to.
The subtitle really should be "From the Basics and up to (but not including) Building a Winning Strategy".
45 of 53 people found the following review helpful.
An Essential Resource for Developing Traders
By Brett Steenbarger
Rarely does a week go by in which someone in the trading world does not ask me to endorse their website, product, or publication. I politely decline 90% or more of the time. The sad truth is that many trading texts are written by individuals who are not truly experts in their domains. When I had the opportunity to review John Forman's book "The Essentials of Trading" prior to its release, I not only gave it my endorsement, but consented to write its Foreword. I would only do that for an author who knows his stuff and for a work that I am proud to be associated with.
What John has accomplished is, to my mind, the best general-purpose introduction to trading I have yet encountered. Having run a training program for aspiring professional traders at a proprietary trading firm, I know the questions that new traders ask and the lessons they need to learn. John has clearly addressed these in "The Essentials of Trading". He begins with trading mechanics: the nuts and bolts of executing and managing a trade. His discussion is accompanied by real examples, with screen shots of order tickets and trading screens. This is no academic, theoretical treatise, but a hands-on introduction to trading basics.
Later chapters take up the important topics of trading plans and risk management, followed by methods for analyzing markets and designing, testing, and optimizing trading systems. Once again, practical examples abound, with clear illustrations of actual markets, positions, and systems. A nice touch are the text boxes throughout the book highlighting key concepts. Many of these are comments from traders and the lessons they've learned.
Overall, I found John's writing to be clear and concise. He has served as content editor for the Trade2Win community site, and his writing experience shows. When I endorsed the book, I said that it was the text I wished I had when I started my training program. I stand by that comment: this is a great introduction to the trading world.
Are there weaknesses to the book? Those will depend on readers' interests. Two full chapters are devoted to trading systems, but only part of a chapter to technical analysis. Valuable insights regarding trading psychology are scattered through the text, but there is no dedicated chapter to the topic. Conversely, the bonus sample trading system included in the appendix is worth the price of the text alone, providing an illuminating example of a trading methodology.
In sum, I highly recommend "The Essentials of Trading" for new and developing traders. From execution to planning to risk management to market analysis, it covers the basics in a clear, engaging style.
15 of 20 people found the following review helpful.
Designed for the Individual Trader
By John Matlock
Trading in the stock, foreign exchange, or other markets used to be a game played only by the experts on Wall Street or at a minimum sitting in a brokers office watching the ticker go buy. News dissemination was slow and poor. All of this has changed. The web now allows everyone the world over instant access to the same information and instant access to on line trading.
This book starts with the very beginning, opening a trading account. From there he moves to the development of a trading plan and tracking that plan using the 'demo' or test account at an on-line traders. The development of a plan that suits your needs, your own level of risk. In describing how to create your own plan, he goes over the primary ways used by the pros to analyze markets: Fundamental, Quantitative or Technical Analysis. Strangely enough, he doesn't seem to have a favorite as most authors do.
On the whole, you couldn't ask for a better introductory to the subject.
See all 6 customer reviews...
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