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War Made Easy cuts through the dense web of spin to probe and scrutinize the key ""perception management"" techniques that have played huge roles in the promotion of American wars in recent decades. This guide to disinformation analyzes American military adventures past and present to reveal striking similarities in the efforts of various administrations to justify, and retain, public support for war. War Made Easy is essential reading. It documents a long series of deliberate misdeeds at the highest levels of power and lays out important guidelines to help readers distinguish a propaganda campaign from actual news reporting. With War Made Easy, every reader can become a savvy media critic and, perhaps, help the nation avoid costly and unnecessary wars.
- Sales Rank: #1205606 in Books
- Published on: 2006-06-01
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .92" w x 6.18" l, .89 pounds
- Binding: Paperback
- 320 pages
Review
Media critic Solomon (Target Iraq: What the News Media Didn't Tell You) looks at the pro-war propaganda generated by the U.S. government during military interventions, emphasizing the influence of the media upon public opinion. He begins in 1965, when President Johnson crafted public messages as he sent troops to the Dominican Republic. Solomon claims that LBJ's handling of this invasion established the prototype for a media agenda employed by subsequent presidents to create public approval for their actions. He finds several formulaic messages that help persuade the public to support military intervention. These include portraying America as a fair and noble superpower, whose honest leaders work hard to avoid war, and the enemy leader as an aggressive, Hitler-like violator of human rights who will do much harm unless the United States intervenes. Solomon's timely analysis, which continues through the current war in Iraq, provides the public, analysts, and journalists with useful tips on how to evaluate the prewar messages of any administration, current or historical. Of interest to both public and academic libraries.-Judy Solberg, George Washington Univ. Libs., Washington, DC (Library Journal, July 15, 2005)
"An engaging book that helps explain how the myth-making machine works." (The Texas Observer, July 8, 2005)
"Brutally persuasive...a must-read for those who would like greater context with their bitter morning coffee, or to arm themselves for the debates about Iraq that are still to come." (Los Angeles Times, June 29, 2005)
Review
"Norman Solomon is one of the bravest and best American journalists, especially when he is dissecting the topics of war and the media. War Made Easy exposes and explains the lies and deceptions that have misled our nation into vile and bloody disasters from Vietnam to El Salvador to Iraq; it reveals the frequent cowardice and culpability of the US media that often behaves as a propaganda arm of the Pentagon. War Made Easy is a sobering and essential book that Americans should read, share, and discuss."
—John Stauber, co-author of Weapons of Mass Deception and Banana Republicans
"If you don't have fun reading Norman Solomon's War Made Easy, you don't know how to have a good time. This exceptional book will drive our bonkers leaders and their mouthpieces in the US press crazier than they are already. Read one passage each night to your children to protect them from the brain-snatchers and dummy-fication zombies of America's news media of the living dead."
—Greg Palast, author of The Best Democracy Money Can Buy
"If you want to help prevent another war (Iran? Syria?), read War Made Easy now. This is a stop-the-presses book filled with mind-blowing facts about Washington¹s warmongers who keep the Pentagon budget rising. It would be funny if people weren't dying. War Made Easy exposes the grisly game and offers the information we need to stop it."
—Jim Hightower, author of Let’s Stop Beating Around the Bush.
"America's mainstream media didn't launch the war on Iraq, but the Bush administration sure couldn't have waged it without them. The great lesson of War Made Easy is that, alas, such journalistic malfeasance is nothing new; our media have a history of enabling Washington's foreign misadventures. Perhaps if enough people read--and act on--this book, it won't be so easy next time."
—Mark Hertsgaard, journalist and author of On Bended Knee: The Press and the Reagan Presidency.
From the Inside Flap
"Norman Solomon has been exploring the hard questions for thirty years, asking in particular, why our media serves us so poorly in making sense of the choices we face. War Made Easy looks at the lies we tell ourselves as we annihilate life and liberty and call it freedom."
—Paul Rogat Loeb, editor of The Impossible Will Take a Little While: A Citizen's Guide to Hope in a Time of Fear
You've heard it all before, and you will no doubt hear it again. "Our leaders will do everything they can to avoid war." "They attacked us." "Our enemy is a modern-day Hitler." "This is all about human rights." And, at some point after these and other pronouncements had echoed through the media for weeks or months, American troops marched into Vietnam, Panama, or Iraq. Since the mid- 1960s, American presidents have developed, refined, and perfected powerful propaganda machines for leading the nation to war.
In War Made Easy, nationally syndicated columnist, media critic, and author Norman Solomon cuts through the dense web of spin to probe and scrutinize the key "perception management" techniques that have played huge roles in the promotion of American wars in recent decades.
This user-friendly guide to disinformation parses the preludes to American military adventures past and present. It reveals striking similarities in the efforts of various administrations to justify, and retain, public support for war. This proven formula includes everything from demonizing the enemy and proclaiming the selflessness of American motives to disseminating inaccurate "facts" and dispatching armies of well-briefed pundits to repeat them ceaselessly in the media and brand any opposition as unpatriotic and anti-American.
Even more distressing than this heavily orchestrated approach to beating the war drum, Solomon says, is its repeated success. In virtually every instance, a president who wanted to go to war was able to do so with minimal political opposition, substantial cooperation in the media, and the support of most of the public.
War Made Easy is important reading for every American. In addition to documenting a long series of deliberate misdeeds at the highest levels of power, it lays out important guidelines to help us distinguish elements in a propaganda campaign from actual news reporting. By following these simple suggestions, every citizen can become a savvy media critic and, perhaps, help the nation avoid the next costly and unnecessary war.
Most helpful customer reviews
56 of 57 people found the following review helpful.
Disturbing
By David C N Swanson
This book opens with a disturbing prologue. The U.S. media has refused to give serious coverage to the Downing Street Memos on the grounds that they are "old news." In the initial pages of his book, and supplemented by the rest, Solomon makes a case that both outdoes and undoes that claim.
Solomon outdoes the "old news" claim by providing evidence that the Bush Administration's campaign to take the country to war in Iraq on the basis of lies was remarkably similar to President Lyndon Johnson's use of the media when he wanted to attack the Dominican Republic and Reagan's when he was inclined to invade Grenada, not to mention Bush the First's when Panama was his chosen victim. In fact, Solomon draws disturbing parallels to Johnson and Nixon's lies about Vietnam, Reagan's about Libya and Lebanon, Bush the First's about the First Gulf War and about Haiti, Clinton's about Haiti, Yugoslavia, the Sudan, Afghanistan, and Somalia, and Bush Jr.'s all too recent lies about Afghanistan. There just doesn't seem to be anything new about a president taking this country to war on the basis of laughably bad lies that anyone who was paying attention never fell for.
Solomon undoes the "old news" claim by documenting how hard the media has always made it for people to be paying proper attention. Not only are the Downing Street Memos not old news to most American media consumers, who've never been told what's in them, but the facts about many past wars are still not known to much of the country. The Washington Post has never apologized for or retracted the Jessica Lynch fictionalization, but that itself is nothing new. Solomon writes:
"In July 1998 I asked a number of Washington Post staffers whether the newspaper ever retracted its Gulf of Tonkin reporting. Finally, the trail led to someone with a definitive answer. 'I can assure you that there was never any retraction,' said Murrey Marder, a reporter who wrote much of the Washington Post's political coverage of Tonkin Gulf events in August 1964. He added: 'If you were making a retraction, you'd have to make a retraction of virtually everyone's entire coverage of the Vietnam War.'"
The Washington Post further distinguishes itself in Solomon's account of past media coverage of wars with this opinion it published when Martin Luther King Jr. spoke out against the Vietnam War:
"King has diminished his usefulness to his cause, his country, his people."
Damn liberal media!
Of course, many of the facts that Solomon employs in his critique of the media's role as megaphone for presidential warmongering falsehoods come from the media. But they come from passing stories in lower paragraphs on back pages, not from endlessly repeated headlines and sound bites. Solomon does not present a lot of new information in his book, but by gathering together key facts from extensive research he performs the reporting that he criticizes the media for failing to have done.
A good analogy for much of the U.S. media's coverage of war, I think, is the coverage Samuel Eliot Morison, the Harvard historian, gave to Columbus in a text book critiqued by Howard Zinn in the opening pages of "A People's History of the United States." Zinn writes:
"One can lie outright about the past. Or one can omit facts which might lead to unacceptable conclusions. Morison does neither. He refuses to lie about Columbus. He does not omit the story of mass murder; indeed he describes it with the harshest word one can use: genocide.
"But he does something else - he mentions the truth quickly and goes on to other things more important to him. Outright lying or quiet omission takes the risk of discovery which, when made, might arouse the reader to rebel against the writer. To state the facts, however, and then to bury them in a mass of other information is to say to the reader with a certain infectious calm: yes, mass murder took place, but it's not that important - it should way very little in our final judgments; it should affect very little what we do in the world....
"To emphasize the heroism of Columbus and his successors as navigators and discoverers, and to deemphasize their genocide, is not a technical necessity but an ideological choice."
Of course, there's plenty of lying outright in the US media's coverage of wars, but there's a lot more Morisonizing.
Solomon's book is not a chronology and does not have any plot that progresses from event to event. Nor is it organized in a predictable manner around an argument. In fact, it reads a little like a book written by someone who's used to writing 700-word columns. But that is, of course, something that Solomon does with a brilliance that is seldom surpassed. And, while there is something I prefer about his columns, this book doesn't fall far short of brilliant itself.
It's organized by a series of statements often made by our media pundits. These serve as chapter headings. If they strike you as false and damaging, this book will provide you with the ammunition to refute them. In that way, this is a resource book that can be regularly consulted. If any of the statements strike you as true, then you really must read this book. Here's a sampling from just the first five chapters:
1. America is a Fair and Noble Superpower
2. Our Leaders Will Do Everything They Can to Avoid War
3. Our Leaders Would Never Tell Us Outright Lies
4. This Guy Is a Modern-Day Hitler
5. This is About Human Rights
12 of 12 people found the following review helpful.
Shame on the Main Stream Media
By Jason Klimowicz
This profoundly important book exposes the lies that multiple administrations, Republican and Democrat, have esposed in order to send Americans into unjustified wars. More disturbing is that the book exposes the main stream media's collaboration in perpetuating the lies. The book demonstrates that such reputable and supposedly liberal sources such as the the New York Times, the Washington Post, and National Public Radio have either openly perpetuated the administrations' lies or willingly looked the other way while the various administrations set forth the lies. After reading this book, I read the NYT with a much more critical eye. This book should be required reading in every high school.
0 of 0 people found the following review helpful.
Three Stars
By Nan Allen
Purchased for a friend.
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