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Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.
- Sales Rank: #197310 in Books
- Brand: Ross, George H./ McLean, Andrew James
- Published on: 2006-02-17
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .72" w x 6.02" l, .66 pounds
- Binding: Paperback
- 256 pages
Review
Ready for more? Pick up Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. Written by George H. Ross, best known as one of Donald Trump's sidekicks on "The Apprentice," this book will help you move into the bigger leagues of real estate investing. Ross gives some tips that seem to come right from the popular television show Be Distinctive: Add Sizzle to Your Property and Understand Your Buyer's Lifestyle, for example but he also throws in a tremendous number of funny and fascinating stories culled from years in the business. A lawyer by training and practice, Ross has watched and shared Trump's real estate magic for more than 25 years. Now, with Trump's blessing, he shares the secrets he's learned with all of us. Trump Strategies for Real Estate is a kick of a book because it offers insight into Trump as well as into the true nature of real estate investing. This is definitely a primer for anyone who wants to add sizzle to his or her personal style. It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005)
George Ross, Donald Trump's sidekick on "The Apprentice" (and his longtime real-estate lawyer), offers up a mini-biography of the Donald's best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.
But even average Joes can take Trump's strategies and apply them to their own real-estate investments, says Ross. Like Trump, Ross' suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don't let anyone else negotiate for you (Trump always negotiates face-to-face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).
The behind-the-scenes gossip is even better than Ross' advice.
For instance, when Trump bought Mar-a-Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.
Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005) --The New York Post
From the Inside Flap
For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.
How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property—and charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others—like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples—such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million—Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.
For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.
From the Back Cover
How to invest in real estate like
DONALD TRUMP
Donald Trump is the world's most famous real estate billionaire.
Now, George Ross, Trump's closest advisor for twenty-five years (and co-star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits—even on a fixer-upper or a single-family house.
Drawing on his unique insider perspective, Ross explains Trump's strategies for:
Combining "location" with "innovation"
Adding "sizzle" and glamour to any building—without wasting money
Making buyers and tenants eager to pay higher-than-market prices
Financing deals, marketing real estate, and managing properties
Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump's biggest deals
Trump Strategies for Real Estate presents an in-depth look at the creative thinking that took Trump to the top. Whether you're an experienced real estate investor or a novice, you'll make more money on your investment if you use the proven strategies of a real estate billionaire.
Most helpful customer reviews
4 of 6 people found the following review helpful.
Fine advice and Useful Case Studies
By Xavier Atlas
I just finished this book today, and I think it's worth the time to read it. Mr. Ross is succesfull in giving you the overall aspects of what makes Trump's projects special and why they produce millions. Although it is not a guide, I saw it as a collection of recommendations and with several case studies in which examples can be found. Although the "Small Investor" advice is not as specific as one would like, the overall illustration of Trump's approach to business is very useful. From hiring architects to add glamour to any project, to fibding loopholes in local laws, Ross wrote a preety decent book, without it being the black thread of Trump's fortune.
10 of 14 people found the following review helpful.
This Book & The Apprentice program.
By Jack Bert
If you are watching The Apprentice and trying to learn something from it than you should read this book since all the tough behavior on The Apprentice makes sense after reading it.
These guys, George Ross and Donald Trump, do multi-million dollar multi-negotiation deals that go on-and-on for weeks or months and some for yes years. The only way to get through one of them is not to quit, to remain loyal to your team, and to know how to negotiate well over-and-over again since the process of real estate development and building buildings includes a series of negotiations, maybe hundreds of small negotiations, and a few big drawn out long negotiations. The book says that preparation is key, research is key, just like on The Apprentice.
After reading the book I see why The Donald considers some of those on the show to have created major errors that excite him to hostility. If they were working for him the errors would cost truly millions of dollars. Having said this, no one under the age of thirty should really be on the program. I wouldn't trust anyone in their twenties with responsibilities this large regardless of their "trumped up" credentials designed to hype the program.
Though "The Donald" can overdo the verbal slams on The Apprentice, I hope for TV affect, the book emphasizes making positive business relationships that will last. It also emphasizes the need for consistent best behavior over the long term.
A list of key elements needed to make a great workable real estate deal is included. Negotiation techniques are listed by George Ross. George explains well a number of the morally questionable tricks used on people during negotiations. My reaction to this is to not allow myself to be unduly manipulated by them when I think I see them coming. The book really builds your confidence to go out and do a deal. I suppose they tell you all they dare in the print of a book.
The book is easy to read without being stupid. It includes black-&-white pictures of some Trump buildings that give an-ancient-look-to-new-buildings so the overall effect is a surreal artistic approach that adds a fascination and credibility to the book making you feel like you've entered the deep secret world of New York real estate.
This is really George's book giving away some of his 50 plus years of learning as a real estate deal making lawyer. His background listed in the book is astounding. Books like this, in which a person looks back and gives you the key meat of their life's learning are usually the best books and this book is a great example. I really felt cheated watching The Apprentice but having no way to go to New York to take George's negotiation class and this book makes up for it. Thank you George. Good luck Rebecca. Sorry to see you go Torral. Sorry guys but can you blame me for wanting to watch the women.
2 of 3 people found the following review helpful.
Entertaining and Informative Reading
By Bryan P. Whitehead
I found this book to be easy reading and informative. Yes, lots of the information is "common sense" and much isn't really aplicable to the small investor. However, I learned more about the "nuts and bolts" of how Tuump operates than I have from 3-4 of the books written by Trump himself. For the Trump fan, it's great reading.
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